Network marketing relies heavily on suppliers and customers to sustain business growth and sustainability. Their contributions mark the success of the business that sells a product. Getting back to your roots is an exciting and fun exercise. Knowing your genealogy connects you with your family and your social and cultural identity. . But if they are the only ones contributing, what should a genealogy tree do in the product business? We will see that in this article.
As you move into new aspects of the business, especially those related to automation, that is, new network marketing software, you need to have a good understanding of its functionality in order to use it effectively. This article discusses all you must know about genealogy trees in MLM.
What is Genealogy in MLM Business?
The genealogy of network marketing outlines the relationship between suppliers in an organization. In more detail, it visually displays the range and details of a supplier, such as a sponsor, their instant downloads, referral downloads, etc. It marks their sales, bonuses, commissions, and purchased packages.
Much attention has been paid to this concept due to the fact that it reflects the concept of the real family tree within an MLM organization. When it comes to finding genealogical ancestors in real life; MLM is about distributors, their organizational activities, and relationships that affect the growth of an organization.
Mainstream MLM organizations recognize this concept of a genealogy tree with MLM genealogy software, and for some, the concept is integrated within the MLM software itself.
What is a genealogy tree?
The genealogy tree is a comprehensive visual representation of the structure of the organization, with the business admin at the top and the leaders and distributors arranged in a hierarchical structure below the admin.
Before moving on to the relevance of the genealogy tree in network marketing, it is important to understand what a genealogy tree is. This is a feature that allows the entire system to be accessed in a tree-like structure, incorporating most of the information. Therefore, it helps to keep the business rolling by providing a comprehensive structure with information of various branches and affiliate members.
The tree is arranged from the parent-child concept known as ‘nodes’. This graphical representation makes it easy to understand any type of MLM plan and is very handy when it comes to MLM software. Graphical representation starts with a sponsor and extends to distributors / downline members. Downline forms members who are arranged below a sponsor, and Upline includes those who are arranged above.
An MLM business can conveniently arrange a genealogy tree and update it regularly as new members are added to the network. The structure of the tree changes with the MLM business plan chosen by the client. Each plan comes with its own features. Some may have unlimited first-level widths, while others may extend to the nth level. Some plans come in a variety of heights and widths.
Let’s notice how it works with the help of an illustration. Consider the situation where a new user, ‘U’, joins the network. After he or she joins the network, the tree will need to be rearranged to accommodate U. Additionally; U can bring more members to the network and build his or her own downline. These new members should be included in the structure. Here, with the help of a genealogy tree, all the relevant information including the following is available.
- Parent User Details
- Sponsor details
- Direct downloads
- Referral downloads
- Member Rank
Not only the information mentioned above but also the data contained in the tree. It contains more information that will help you to easily understand your network and its structure. Details will pop up on the screen with a cursor movement and, with a one-minute extension, the entire member lineup will be displayed. These details help you understand the activity profile of members and thereby speed up action efforts.
Characteristics of a genealogical tree
- It is represented graphically for ease of use.
- Select the appropriate locations and enroll new members where needed in the genealogy.
- You can see the new distributors when they enroll.
- This will allow you to search for new suppliers online.
- You can see suppliers at a particular level.
- View up-to-date data on transactions and other members’ information related to their activities.
Importance of genealogy tree in network marketing
With the help of MLM genealogy software, one can manage the marketing business efficiently and increase business productivity. Good software has unique explosive marketing features that help to understand the activity of all the members in the direct selling business. Bottom line, a genealogy tree is a representation of the members in the shape of a tree. Such visual genealogy for members and admins helps to identify network growth and inheritance planning.
Details included in an MLM genealogy tree
MLM Tree brings out all the details of a supplier in a clean and organized look, giving the admin and other distributors a detailed track record of individual suppliers.
- Basic Supplier Profile – Name and other personal details
- Sponsor
- Immediate referral downloads
- Total sales
- Commission and Bonus Plates
- Rank Achievements
- Package details
- Add new members from the tree itself
MLM Genealogy software gives users multiple tree views. Most Genealogical software comes with two tree views to help distributors get an overview of their teams.
Team genealogy visualizes the downlines of a particular distributor and their associated details.
The referral genealogy displays details of referrals that a particular distributor makes to the MLM system.
Different kinds of MLM genealogy trees in MLM business
Network marketing generates genealogy trees based on the MLM compensation plan that a company chooses to operate. The details displayed will also be updated according to the selected plan. New downloads are placed below their sponsors or according to MLM plan specifications.
- Binary Genealogy Tree
- Matrix Genealogy Tree
- Unilevel Genealogy Tree
- Board Genealogy Tree
- Hybrid Genealogy Tree, etc.
The diversity of different MLM genealogy trees can only be organized and optimized using efficient genealogy software. It gives users a complete overview of how the business is doing and provides statistics to optimize their strategies and goals.
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