Top Five MLM Companies In The USA 2025

Multi-level marketing (MLM) companies are a popular way for individuals to start businesses and earn money through sales and recruitment. The United States is home to many MLM companies, and it can take time to know which ones are the best. This article will highlight the top five MLM companies in the United States as of 2025.

Amway

Amway is a multi-level marketing (MLM) company founded in 1959 by Rich DeVos and Jay Van Andel. It is one of the oldest and most successful MLM companies in the United States and operates in over 100 countries worldwide. The company offers a wide range of products, including personal care items, home care products, and nutritional supplements.

Amway’s product line includes several well-known brands, such as Nutrilite (vitamins and supplements), Artistry (skincare and makeup), and eSpring (water purification systems). The company claims its products are high quality and backed by scientific research.

Avon

Avon is a direct-selling company that specializes in beauty and personal care products. Founded in 1886 by David H. McConnell, the company was initially named the California Perfume Company and began selling door-to-door perfumes. The company was rebranded as Avon in 1939 and has since grown to become one of the largest direct-selling companies in the world.

Avon’s product line includes a wide range of beauty and personal care products, including skincare, makeup, fragrance, hair care, and personal care items. The company also offers home and fashion products, including jewellery, clothing, and accessories. Avon’s products are sold through a network of independent representatives, also known as “Avon ladies” or “Avon representatives.”

Mary kay

Mary Kay is a multi-level marketing (MLM) company founded in 1963 by Mary Kay Ash. The company is a leading beauty and personal care product provider, including skincare, makeup, and fragrance. Mary Kay operates in over 35 countries worldwide and has a large and active network of independent beauty consultants in the United States.

Mary Kay’s product line includes a wide range of skincare and makeup products, such as cleansers, moisturizers, foundations, and lipsticks. The company claims its products are high quality and backed by scientific research.

Herbalife

Herbalife is a global nutrition company that markets and sells weight management, healthy meals, and personal care products. Founded in 1980 by Mark Hughes, the company operates in over 90 countries and has millions of independent distributors worldwide. Herbalife’s products are sold through a multi-level marketing (MLM) model, in which distributors earn money not only by selling the products but also by recruiting and training new members to join the company’s sales force.

Herbalife’s product line includes a wide range of nutrition and personal care products, such as protein shakes, energy bars, vitamins and supplements, and skincare items. The company also offers weight management products, such as meal replacement shakes, protein bars, and accessories.

Nu Skin

Nu Skin is a direct-selling company that markets and sells personal care products, dietary supplements, and technology-based products. Founded in 1984 by Blake Roney, Sandie Tillotson, and Steve Lund, the company operates in more than 50 markets worldwide and has a network of independent distributors. Nu Skin’s products are sold through a multi-level marketing (MLM) model, in which distributors earn money not only by selling the products but also by recruiting and training new members to join the company’s sales force.

Nu Skin’s product line includes a wide range of personal care, nutrition, and technology-based products. The company’s unique care line includes skincare, hair, and oral care products. The company’s nutrition line includes dietary supplements and energy bars. The company’s technology-based line includes anti-ageing devices and a line of products that use the technology of “ageLOC”, a proprietary technology that the company claims targets the sources of ageing.

Conclusion

in terms of revenue, Amway is the largest MLM company in the United States, with a global revenue of $8.8 billion in 2019. Avon and Herbalife also generate significant revenue, with $5.7 billion and $4.9 billion, respectively. While still successful, Mary Kay and Nu Skin generate less revenue with $3.7 billion and $2.3 billion respectively. All five companies have been in business for several years, with Amway being the oldest, founded in 1959, and Nu Skin the youngest, founded in 1984. All these companies have a global presence with a wide range of products. Though all these companies have a similar business model, they differ in their product lines, target markets, and company culture. It’s important to conduct thorough research and due diligence before investing your time and money into any MLM opportunity.

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